Future of Food at Risk
Now, while I love seeing companies who create things I use and love, that save/waste my time, that connect me to people and opportunities, I don’t need most of them and this is killing me, well actually it’s killing all of us.
I’ve never been one to just criticise, without proposing a solution so here I’ll explain what the issues are and what we’re going to solve, with your help or without. I say that, as the majority of the population of the world, has no idea what’s going on and the majority just want to get on with their day, not worry about it and not think about what’s coming and this is entirely normal and I don’t see anything wrong with this. People have children to raise, jobs and generally just want to survive.
What’s happening in Venezuela right now, will be to so many countries by 2040, it will not be possible to ignore and think “Oh, that’s so far away, it will never happen here”.
The number one priority for many countries is food security, but few people talk about it and it’s really as unsexy as you can get for the media to really cover it.
But why is food security so important and what is it?
Now for as long as there has been civilisation, there have been farmers, the most important job in the entire world and before you might think otherwise, do you need any of the other services as much as you need food?
You might need a lawyer or a doctor a handful of times in your lifetime, but you need a farmer 3 times a day. So why have we kept them so poor for so long and why on earth have we historically looked down on them?
Now what has farmer poverty given us?
Did you know the number one cause of deforestation, poaching, climate change emissions, monoculture farming (why your food has less taste each year), lack of crop varieties (127,000 types of rice in the world, 7,500 types of apples and tens of thousands of types of Tomato’s….. how many have you had in your life and did food have more taste as a kid?), lack of education in developing countries, gender inequality in developing countries and even child trafficking all have the same number one cause: smallholder farmer poverty.
But how do you solve this? Why has no one solved this? What are people doing about it?
Well the main focus is on fintech, health tech and so many other things; we don’t need don’t need any of those things. I’m impressed with a few fintech solutions recently, like Ripple, Transferwise, Tid
Now my big issue with fintech is this – 1% innovation is not innovation and it’s not game changing. Especially if your focus is simply localised replication of someone else’s idea. Come up with something original and then say your changing the game. How much money is ploughed into fintech right now? $36 Billion in 2016, which was mainly just replication and an insane number of companies all doing the same thing is absolute insanity. In 2016 there were anywhere from 5000 – 6000 fintech startups and yet it keeps growing…. crazy.
What do we need? FOOD.
Really, we just need food and yet the majority of farmers are still so poor (in general global terms). Is the problem too big to solve? No. KaBu & Co. is removing all the problems.
Are climate change, deforestation and poaching too big to solve? NO. But are the current forms of raising awareness solving the issue? NO. They’ve mainly all failed and you just need to see shrinking rainforests and an increasing list of endangered species to see that.
So enough of the issues and problems. How do you solve it?
We’ve found a way to increase farmer income, while decreasing the cost to buyers by making the food supply chain more efficient. It doesn’t sound that interesting or “game changing” and actually sounds pretty drab to be honest, but this is what will change the largest global industry we have and the only one we truly need.
We’ve been seeing climate change migration from parts of Africa (2.7 million people from Kenya, Eritrea and Ethiopia at the start of 2017, as they’ve had not rain for 3 years). We’ve seen no increase or solutions to deforestation since I was a kid, so over 30 years and we’ve seen no real solutions to animals going extinct, just an ever increasing red list. This will only get worse.
For us, it’s all about fixing the agriculture supply chain and once that’s fixed, then we can look at all the other industries we want to improve, create and disrupt. If we don’t fix this, none of the rest really matter. As without food, there will be nothing left.
If the prediction is correct and we don’t solve this issue, around 2040, life is going to look very different.
KaBu & Co. is not a want, it’s an absolute NEED.
We’re not solving the water issue, but hope to see someone really tackle that one. That’s the next big issue that needs a solution.